Zima Labour Services
Transforming a Broken Funnel into a High-Conversion Hiring Platform.
Zima Labour Services has become one of the largest sourcing agencies in Brampton, trusted by top-tier clients like Walmart, Best Buy, and CAT. But as their offline business scaled, their digital presence told a different story. Their website, built during their early years, had become a liability.
Key visitors questioned the legitimacy and quality of their business. Their old website’s generic stock photography, lack of branding, and outdated interface caused warm client leads, and qualified job seekers, to bounce within seconds. Worse still, Zima had no idea how much business they were actually losing until we dug into the data.
Digging Into the Data: A Hidden Leak in the Funnel.
Using analytics tools, we validated Zima’s suspicion. Their bounce rates were over 70% on mobile. That meant most visitors left the landing page without a single interaction. Less than 10% of visitors even reached their job application form. And among those who did, confusion caused drop-offs long before submission.
Search engines were showing Zima’s site to job seekers, but their poor first impression canceled out years of organic SEO traction. Their site didn’t reflect the professionalism or scale of the company they had become, and Zima felt it too. Their outdated site was costing the team time and money.
We partnered with Zima to rebuild everything—from the ground up.
Full Website Redesign: Clean layout, responsive design, optimized for mobile.
SEO + Structure Alignment: Leveraged years of existing search performance with a new, conversion-focused site architecture.
Form Optimization: Simplified job application process to drastically increase completions.
Clear Messaging: Defined sourcing & hiring process clearly for both employers and applicants.
Brand Development: Extended beyond a new logo and into a full identity system that instilled trust.
Trust Signals: Messaging that aligned with business values and drove key actions for the business.
Results: A Rebuilt Digital Pipeline That Grew Zima's Business
The impact of our work was immediate.
+210% increase in completed job applications
–34% drop in bounce rate
+46% increase in time spent on website.
Fully mobile responsive experience that matched the modern workforce
Zima now had a website that not only reflected who they are, but also worked harder for their business. A digital foundation to match the scale of their company's growth and goals.
